The campaign will run until August 15, with the video available on as well as its social channels. We see this less as someone on the journey to find their ‘forever identity’ and instead are encouraging people to express different parts of themselves loudly and with confidence.” “Inkbox tattoos allow for another method of expression. “Experimentation is a rite of passage - one that is fundamental to figuring yourself out,” she continued. Inkbox and F&B decided to explore the topic of identity because Generation Z “puts authenticity at the forefront” of cultural norms and personal identity, Falzano said. Big Ink Energy is all about feeling like the main character of your story, the star of your own music video.” We know that their worlds and identities are ever-changing. Set to her track “Quiet on the Set,” the film follows Wolf and her friends as they try on clothes, put on semi-permanent tattoos and explore their identities out in the world.Ĭhristina Falzano, managing director at F&B, said: “Our top priority with this campaign was to be true to what matters to young people. The “Big Ink Energy” campaign includes a nearly three-minute film featuring one of today’s most-streamed TikTokers, Remi Wolf.

In its first campaign for temporary tattoo company Inkbox, Forsman & Bodenfors tapped into Gen Z’s embrace of fluid identities to show how semi-permanent ink might be the answer. Tattoos are one way for people to express themselves - but not everyone is ready to commit to something so permanent.

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